About us

💎 Lush Collective – Celebrating 25 Years of Style & Sisterhood

The Dream & The Beginning

We’re Loretta and Pearl, twin sisters whose journey with style began not in a boardroom, but at a shared sewing machine in our grandmother’s sunlit attic. From an early age, we saw fashion as more than just clothing; it was a way to express confidence and build community.

In 1999, we took a leap of faith, pooling every saved penny to launch Lush Collective. Our original vision was simple: to create a space—first a tiny boutique, then a growing online community—where every woman felt seen, beautiful, and connected. We didn't just want to sell clothes; we wanted to share beauty, style, and sisterhood.

The Journey: Overcoming Challenges

The past 25 years haven't always been easy. We faced sleepless nights designing our first collections, the anxiety of shifting from brick-and-mortar to the digital world, and the constant challenge of maintaining quality and ethics in a fast-paced industry. But with every hurdle—whether it was a broken sewing machine or a supply chain delay—we’ve grown stronger.

The reason we survived and thrived is simple: you. Your feedback, your loyalty, and the incredible community you've built around Lush Collective have been our greatest motivation and strength.

Our Promise, 25 Years Later

Today, as we celebrate this extraordinary 25-year milestone, that original vision remains the heart of everything we do. Lush Collective is a testament to perseverance and passion. Every piece we select or design is chosen with the intention of making you feel empowered and radiant.

Thank you for being the foundation of our sisterhood. We truly couldn't have done it without you.

Here’s to many more years of style, community, and the collective spirit of Lush! ❤️

With love and gratitude,

Loretta & Pearl Owners of Lush Collective